(Sideritis scardica) – also known as Pirin tea, Alibotush tea, Trigrad tea.
(Haberlea rhodopensis) – Rhodope herbalea is an endemic species, i.e. it is not found anywhere else on the planet.
also called cowslip, common cowslip, or cowslip primrose.
named by our people “Zdravets” by the word of the most precious gift – health.
ABOUT THE PROJECT FLOREO
Target-oriented cultivation of herbs
The 24 months long project FLOREO will provide for raising motivation, knowledge and skills of entrepreneurs, to innovate, create and take risks in starting business, as well as will facilitate the business of existing SMEs in the cross-border region. It will launch new paths for startups and organize support actions for existing enterprises with special focus on herb production and ecotourism. This will take place through joint actions for establishment of an appropriate business infrastructure and information center, both to serve the cross-border area after rehabilitation and equipping of a degraded plot and rented covered premises. Here, future entrepreneurs can develop and test their business ideas in a simulative and real environment, use business support services, related to the growing and offering unique herbs and flowers, which are to be found only in the GR-BG cross-border region as well as develop and test ideas in alternative tourism such as herbal and eco-tourism packages.
A cross-border portfolio of skilled and experienced trainers and mentors will be created. Large communication and awareness raising campaign will support further dissemination of results.
ONE FLOREO Business Information and Support Center WEBSITE
FIVE simulation models with training programs
ONE portfolio with 12 skilled trainers and mentors
ONE business tutorial for start-ups in the herbs production industry and ecotourism
SEVEN forums (live and online) for presenting project results to local authorities and representatives of local and regional Economic Development Agencies, Municipalities and business support organizations from both countries
ONE kickoff meeting and a forum to launch the project
ONE reconstructed Business Information and Support Center and a rehabilitated HERB ALLEY as an ECO LAB for the practical training of herb producing entrepreneurs.
35 trained entrepreneurs in SEVEN groups, including international participation.
After the project end FLOREO entrepreneurs will be provided permanently with:
- Meeting rooms
- Consultations and assistance – workshops, seminars, etc. depending on needs
- Access to computer equipment and Internet
- Access to specialized literature
- Co-working space
Special benefits and price discount scheme for using the FLOREO business support and information services will be provided for the participants after project end.
FLOREO contributes to achievement of specific objectives of macroregional (Black Sea, Mediterranean and Danube), national and regional strategies by jointly promoting business and entrepreneurship and increasing cross-border trade opportunities and modernization in the agricultural and connected sectors.
ABOUT THE PROGRAMME
The settlement structure of the area is characterized by the presence of 10 medium-large cities (>50.000 inhabitants) which accumulate 38,2% of total population, and 25 small cities (10.000-50.000 inhabitants).
Despite the historically relatively small amounts of funds allocated, there is a long history of cooperation in the eligible area, which started with Community initiative INTERREG I (1989-1993).
PA 1: A Competitive and Entrepreneurship Promoting Cross-Border Area
PA 2: A Sustainable and climate adaptable Cross-Border area PA 3: A better interconnected Cross-Border Area
PA 4: A socially inclusive Cross-Border area
PA 5: Technical Assistance