Mursalski tea

(Sideritis scardica) – also known as Pirin tea, Alibotush tea, Trigrad tea.

Rhodope herbalea

(Haberlea rhodopensis) – Rhodope herbalea is an endemic species, i.e. it is not found anywhere else on the planet.

Primula veris

also called cowslip, common cowslip, or cowslip primrose.


named by our people “Zdravets” by the word of the most precious gift – health.


Target-oriented cultivation of herbs

The 24 months long project FLOREO will provide for raising motivation, knowledge and skills of entrepreneurs, to innovate, create and take risks in starting business, as well as will facilitate the business of existing SMEs in the cross-border region. It will launch new paths for startups and organize support actions for existing enterprises with special focus on herb production and ecotourism. This will take place through joint actions for establishment of an appropriate business infrastructure and information center, both to serve the cross-border area after rehabilitation and equipping of a degraded plot and rented covered premises. Here, future entrepreneurs can develop and test their business ideas in a simulative and real environment, use business support services, related to the growing and offering unique herbs and flowers, which are to be found only in the GR-BG cross-border region as well as develop and test ideas in alternative tourism such as herbal and eco-tourism packages. 
A cross-border portfolio of skilled and experienced trainers and mentors will be created. Large communication and awareness raising campaign will support further dissemination of results.
Quantitative results:
ONE FLOREO Business Information and Support Center WEBSITE
FIVE simulation models with training programs
ONE portfolio with 12 skilled trainers and mentors
ONE business tutorial for start-ups in the herbs production industry and ecotourism
SEVEN forums (live and online) for presenting project results to local authorities and representatives of local and regional Economic Development Agencies, Municipalities and business support organizations from both countries
ONE kickoff meeting and a forum to launch the project
ONE reconstructed Business Information and Support Center and a rehabilitated HERB ALLEY as an ECO LAB for the practical training of herb producing entrepreneurs.
35 trained entrepreneurs in SEVEN groups, including international participation.

After the project end FLOREO entrepreneurs will be provided permanently with:
  • Meeting rooms
  • Consultations and assistance – workshops, seminars, etc. depending on needs
  • Access to computer equipment and Internet
  • Access to specialized literature
  • Co-working space
Highest project added-value will be the better geographic concentration of resources, and the intangible benefits from the CB cooperation-exchange of good practice, capacity building, joint strategies, gaining respect and trust between the partners and access to wider networks of cooperation.
Special benefits and price discount scheme for using the FLOREO business support and information services will be provided for the participants after project end.
FLOREO contributes to achievement of specific objectives of macroregional (Black Sea, Mediterranean and Danube), national and regional strategies by jointly promoting business and entrepreneurship and increasing cross-border trade opportunities and modernization in the agricultural and connected sectors.


The Cooperation Programme “Greece-Bulgaria 2014-2020” was approved by the European Commission on 09/09/2015 by Decision C(2015)6283. Budget The total budget (ERDF and national contribution) for the European Territorial Programme “Greece-Bulgaria 2014-2020” is €130,262,835.00 .The total financing consists of €110.723.409,75 (85%) ERDF funding and €19.539.425,25 (15%) national contribution. Eligible area The eligible area of the Programme consists of the Region of Eastern Macedonia and Thrace (Prefectures of Evros, Kavala, Xanthi, Rodopi and Drama) and the Region of Central Macedonia (Prefectures of Thessaloniki and Serres) in Greece and the South-Central Planning Region and South-West Planning Region (Districts of Blagoevgrad, Smolyan, Kardjali and Haskovo) in Bulgaria.
The Greece-Bulgaria cross-border eligible area for the programming period 2014-2020 extends to 40.202 km2 and has a total population of 2.7 million inhabitants. It covers four territorial units at NUTS II level (Regions), and 11 territorial units at NUTS III level (Districts). The eligible area extends across the entire Greek-Bulgarian border and is neighbouring with Turkey (east) and FYROM (west), both countries aspiring to access to the EU. It is part of the most south-eastern non-insular area of EU, and it is situated between three seas: the Black Sea, the Mediterranean Sea and the Ionian-Adriatic Sea. Finally, it sits at the crossroad of strategic fossil fuel pipelines supplying the EU market and TEN transport axes.

The settlement structure of the area is characterized by the presence of 10 medium-large cities (>50.000 inhabitants) which accumulate 38,2% of total population, and 25 small cities (10.000-50.000 inhabitants).

Despite the historically relatively small amounts of funds allocated, there is a long history of cooperation in the eligible area, which started with Community initiative INTERREG I (1989-1993).
The priority axes are:
PA 1: A Competitive and Entrepreneurship Promoting Cross-Border Area
PA 2: A Sustainable and climate adaptable Cross-Border area PA 3: A better interconnected Cross-Border Area
PA 4: A socially inclusive Cross-Border area
PA 5: Technical Assistance