The FLOREO project was presented during a high-level event in Burgas, Bulgaria, themed “Boosting the tourism sector in Europe through digital tools and innovation”. The event took place on the 13th of September 2023 and was a platform to discover Black Sea region of Bulgaria and the city of Burgas, as well as other Bulgarian regions to connect different international players and create new planning’s and opportunities. It was a a part of the bigger CLUSTERS MEET REGIONS initiative of the European Commission. 

By organising this high-level event, the organizers emphasized the importance of the tourism industry and how through transnational and cross-sectorial collaboration to find novel solutions for efficient and sustainable management, the development of new products and services, which are key of sustainability, and the marketing of tourism offers towards the needs of target customers. The FLOREO project was presented by the Communication Manager Kristiana Apostolova.